Handball-Bundesliga GmbH continues to rely on KINEXON for data tracking of professionals and match balls - Contract with KINEXON extended until 2029

KINEXON - already a technology service provider for HBL GmbH in this area since the 2019/20 season - will thus remain closely linked to the digitalization strategy of the LIQUI MOLY Handball Bundesliga until at least the end of the 2028/29 season. As part of the long-term extension, KINEXON will continue automatically recording all position and ball data from all 306 LIQUI MOLY HBL matches. The agreement also covers the Pixum Super Cup between champions and cup winners and four matches in the REWE Final 4 tournament for the DHB Cup.  

Frank Bohmann, Managing Director of the HBL, commented on the contract extension: "In recent years, we have been very successful in deepening the sport of handball with the help of live performance data. Our fans, media and partners benefit from this. In addition, we can communicate our professionals' extraordinary achievements to a demanding, younger audience. HBL GmbH will continue to work closely with the clubs and KINEXON in the coming years to digitize and visualize what happens on the court. In the decade of handball, we can contribute to making the game even more tangible, exciting and valuable through this innovative technology.”   

Maximilian Schmidt, co-founder and managing director of KINEXON Sports & Media: "The potential of live data exploitation and marketing is far from exhausted. KINEXON's ambition is to provide more than just live data. We want to improve the sports experience for all stakeholders - that means healthier, more entertaining, surprising, informative, and unique. With Handball-Bundesliga GmbH, we have an internationally renowned league partner that shares this vision. This is a great opportunity for the digitization of handball!”

The innovative cooperation, which is exemplary for German professional sports, will be intensified and further developed, especially in data visualization and marketing. HBL GmbH is thus consistently pursuing its digitalization strategy and creating the additional potential for fan experiences, media coverage and sponsorship models. In close cooperation with its long-standing innovation partner DKB, HBL GmbH is setting new standards in developing and using performance-related data.    

While the cooperation has been limited to match operations, all 18 clubs in the LIQUI MOLY HBL now have the opportunity to use KINEXON technology in training with the help of mobile systems. Frank Bohmann, Managing Director of the HBL, comments: "We also want to use the data better for analysis purposes in training. The continuous monitoring and analysis of relevant performance parameters in competition and training will help coaches and trainers to identify overload and injury risks as early as possible."