With the world's first all-electric rally one-make cup, Opel has been underlining its pioneering role and competence in exciting locally emissions-free motorsport that inspires customers and fans for five years now. The entry into Formula E reinforces this claim. At

the same time, Opel is proving how electric sporty driving pleasure arouses pure emotions and works for the middle of society with its hot new ‘everyday sports cars’ such as the battery-electric Mokka GSE and the recently unveiled Corsa GSE.

Like Opel's new high-performance GSE models, fast-paced ball sports such as handball are characterised by dynamism, excitement and emotions. The strategic partnership with the German women's and men's national handball teams as well as the strongest handball league in the world is therefore a perfect fit. Handball has become the second most popular sport in Germany. In addition, handball is one of the team sports with the widest reach on German TV. In addition, thousands of fans flock to the arenas for every game. Both partners – handball and Opel – clearly embody the ‘Made in and made for Germany’ idea: both originated and grew in Germany with a clear focus on the enthusiasm of the ever-growing fan base.

 

At the appearances of the national teams, the Opel wordmark and Blitz emblem will feature prominently on the jerseys of the players and other officials. The same applies to all teams of the Handball Bundesliga. In addition, the ‘Opel HBL’ composite logo will underline and emphasise the ‘Opel Handball-Bundesliga’ across all arenas and channels for the next three seasons. With banner ads, spots, advertisements and social media activities, Opel will increase awareness among viewers – at the games and appearances of the women's and men's national teams as well as in the context of the Handball Bundesliga.

What's more, Opel will develop targeted formats that actively appeal to the audience and in particular to young and digital target groups. Activities such as special media days, behind-the-scenes access, ticket raffles, further competitions and much more are planned. Of course, the retail partners always act as the central interface between Opel as a manufacturer and the handball community.

Opel has a proud tradition of being a partner of sports in general and dynamic ball sports in particular. With all the measures mentioned, Opel is now returning to handball with a bang. As early as the 1980s and 1990s, the manufacturer was the jersey sponsor of the national handball team and partner of the seven-time German champion TV Großwallstadt. With

the comprehensive new commitment to the national teams and the Handball Bundesliga, Opel will continue to increase the popularity of handball and at the same time, the partners can look forward to an exciting future.

 

Opel is one of the largest European car manufacturers and started building automobiles in Germany in 1899. Opel is part of Stellantis NV and is the first German brand to already offer all models with a fully electric drive based on its multi-energy platforms. The company thus gives its customers the freedom to decide for themselves how they want to travel and ensures that the future mobility demands of customers are met. Opel and its British sister brand Vauxhall stand for affordable mobility and are represented in more than 60 countries. Visit https://int-media.opel.com